Social media is a way for people to communicate as well as to share things like what happened at a particular time at a particular event so to speak. Social media is used so people are able to record memorable activities that they took part; a definition of social media from Kaplin and Haelein (2010, p.61), “Social media is a group of internet-bases applications that build on the ideological and technological foundations of web 2.0, and that allows the creation and exchange of user generated content”, the group of internet- based applications consist of facebook, twitter, instagram , anything that allows socialisation between two or more people. That being said the use of social media has stopped us from communicating with each other in a normal face to face way as said by Hutton and Fosdick (2011), “Social networks suppressed all other means of keeping in touch with people, even outstripping face-to-face contact”, which leads us to believe that we as a generation are very anti social.
Some of the impacts of social media on event attendees are based on whether or not it is easy to use and whether or not it is useful for the attendees as this can monitor the impacts on behavioural intentions, as said in Lee et al (2012), “Tested Davis' (1989) technology acceptance model in the content of special event marketing:
Social media is beneficial for the event industry as it is able to send out information about an event quickly and efficiently without having to leave their desk. Social media and technology has allowed us to expand on how we market and sell a brand for an event which then influences attendees to attend.
References:
Kaplin, A.M. And Haenlein, M. (2010) 'users of the world, united! The challenges and opportunities of social media' Business horizons, 53, 59-56
Hutton, G. and Fosdick, M. (2011), 'The Globalization of Social Media', Journal of Advertising Research, December
Lee, W. Xiong, L. and Hu, C. (2012), 'The effect of Facebook users' arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model' International Journal of Hospitality Management, 31, 819-827
Some of the impacts of social media on event attendees are based on whether or not it is easy to use and whether or not it is useful for the attendees as this can monitor the impacts on behavioural intentions, as said in Lee et al (2012), “Tested Davis' (1989) technology acceptance model in the content of special event marketing:
- perceived usefulness
- perceived ease of use
- perceived enjoyment (added by Ventakesh 2000)
Social media is beneficial for the event industry as it is able to send out information about an event quickly and efficiently without having to leave their desk. Social media and technology has allowed us to expand on how we market and sell a brand for an event which then influences attendees to attend.
References:
Kaplin, A.M. And Haenlein, M. (2010) 'users of the world, united! The challenges and opportunities of social media' Business horizons, 53, 59-56
Hutton, G. and Fosdick, M. (2011), 'The Globalization of Social Media', Journal of Advertising Research, December
Lee, W. Xiong, L. and Hu, C. (2012), 'The effect of Facebook users' arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model' International Journal of Hospitality Management, 31, 819-827