Event Technology
Technology is a many component in events as everyone is looking for upcoming events through the internet, and being able to access the internet everywhere and anywhere by using phones, tablets or laptops, it provides an easy access to bye tickets and attend upcoming events. Technology is also used as a branding tool as said in Bowdin et al (2011:380), “website servers as a diverse branding tool for festivals and events, with opportunities for consumer interaction with event performers/players, up-to-the-minute event results and replays, and on-line recognition of event sponsors”, from this quote we can see that technology is used as a way to communicate with the attendees or clients about what is going on with the event which also helps in creating the brand image. Another quote from Bowdin et al (2011:207), “Technological: changes in equipment and machines have revolutionised the way people undertake tasks, including aspects of event management. One example is using the internet to promote festivals, exhibitions and events. Entering the word 'festival' into an internet search engine will produce links to a multitude of events in all parts of the globe. Another example is the use of the internet as a vehicle for conducting events such as conferences. Internet sites that support event professionals, students and educators by providing information, directories, and resources online are also appearing (for example, EPMS.net, TSNN.com, Whitebook.co.uk and WorldofEvents.net).”, states that the internet is a major input in promoting for events as we as a community all around the globe rely on the internet to hear about the events such as festivals and also be able to purchase tickets. “Ticketing at events and the management of events data is also becoming computerised to an ever-increasing extent, thus enabling better management and more accurate strategies, and improving control and detailed accounting of sales to ensure improved return on investment from staging events.” (Tassiopoulos, 2010:22-23). event though most of us use the internet to purchase tickets and find out about upcoming events such as festivals others use the technology at hand to have conferences while having two separate parties in different countries and also combining events to make a hybrid event, technology allows us to expand to other sources that are not just face to face, although the down fall to using technology for conference or to watch a festival as the attendee is lacking the face to face contact and emotion you achieve with going to an event in person. Although the future for technology can provide us with the possibility of combining emotion and face to face with hybrid events by the use of holographic images.
References:
Bowdin. G, Allen. J, O'Toole. W, Harris. R, McDonnell. I – Events Management, 3rd edition (2011), Oxford: Butterworth-Heinnemann
Tassiopoulos. D – Events Management, A Developmental and Managerial Approach, 3rd edition, (2010), Claremont: Juta &Co Ltd
Technology is a many component in events as everyone is looking for upcoming events through the internet, and being able to access the internet everywhere and anywhere by using phones, tablets or laptops, it provides an easy access to bye tickets and attend upcoming events. Technology is also used as a branding tool as said in Bowdin et al (2011:380), “website servers as a diverse branding tool for festivals and events, with opportunities for consumer interaction with event performers/players, up-to-the-minute event results and replays, and on-line recognition of event sponsors”, from this quote we can see that technology is used as a way to communicate with the attendees or clients about what is going on with the event which also helps in creating the brand image. Another quote from Bowdin et al (2011:207), “Technological: changes in equipment and machines have revolutionised the way people undertake tasks, including aspects of event management. One example is using the internet to promote festivals, exhibitions and events. Entering the word 'festival' into an internet search engine will produce links to a multitude of events in all parts of the globe. Another example is the use of the internet as a vehicle for conducting events such as conferences. Internet sites that support event professionals, students and educators by providing information, directories, and resources online are also appearing (for example, EPMS.net, TSNN.com, Whitebook.co.uk and WorldofEvents.net).”, states that the internet is a major input in promoting for events as we as a community all around the globe rely on the internet to hear about the events such as festivals and also be able to purchase tickets. “Ticketing at events and the management of events data is also becoming computerised to an ever-increasing extent, thus enabling better management and more accurate strategies, and improving control and detailed accounting of sales to ensure improved return on investment from staging events.” (Tassiopoulos, 2010:22-23). event though most of us use the internet to purchase tickets and find out about upcoming events such as festivals others use the technology at hand to have conferences while having two separate parties in different countries and also combining events to make a hybrid event, technology allows us to expand to other sources that are not just face to face, although the down fall to using technology for conference or to watch a festival as the attendee is lacking the face to face contact and emotion you achieve with going to an event in person. Although the future for technology can provide us with the possibility of combining emotion and face to face with hybrid events by the use of holographic images.
References:
Bowdin. G, Allen. J, O'Toole. W, Harris. R, McDonnell. I – Events Management, 3rd edition (2011), Oxford: Butterworth-Heinnemann
Tassiopoulos. D – Events Management, A Developmental and Managerial Approach, 3rd edition, (2010), Claremont: Juta &Co Ltd