A definition of sustainability: “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (UNCED, 1992:1.1), meaning for an event to be sustainable it needs to minimise negative impacts, by creating solutions that can help prevent them while also fulfilling the role of exceeding peoples expectations and value.
Sustainable events have three categories which are “socially, culturally and environmentally responsible”, (Getz, 2005: 123), which all events need to be responsible for. Getz (2005: 123) continues “Sustainable events are those which maximize benefits in each of these categories while minimizing negative impacts; sustainable events are those which can endure indefinitely without consuming or spoiling the resources upon which they depend, including the vital resources base of community goodwill and support”. Negative impacts on sustainable events would be rude behaviour by the attendees and non-environmental friendly sources like non-recyclable cups, plates anything that the attendees may need, this can then lead into the community in which the vent is held to fight back and say they do not wish the event to be held in their community as it is no longer sustainable. To prevent the negative impacts events are recycling everything at the events, and also making sure that rubbish is dealt with according along with crowd management so that they behaviour of the attendees does not get out of hand.
Sustainable events are important to the events industry as it creates relationships with communities that last years, which means that once one event manager passes on the events to the next, they are able to continue that good relationship with the same community, because without sustainable events that are large and have had crowd management issues in the pasted such as behavioural issues and non-environmental friendly actions upon the community they are not guaranteed to be allowed to be held in the community of choice, for example if Glastonbury's community thought that the festival was no longer socially, culturally and environmentally sustainable then the event managers would have to stop holding the festival in Glastonbury and relocate which will also mean that the festival would have to change its name.
Having sustainable events around builds relationships between consumer and customer which is pasted down from event manager to event managers as long as all the negative impacts are minimized and the benefits maximized by the vent being held in a community then the relationship will continue.
References
Getz, D. (2005), Event Management and Event Tourism, New Your: Cognizant Communication
United Nations Commission on Environment and Development (UNCED) (1992) Our Common Future [online] Available at: <http://www.un-documents.net/ocf-02.htm> [Accessed 1st February 2014]
Sustainable events have three categories which are “socially, culturally and environmentally responsible”, (Getz, 2005: 123), which all events need to be responsible for. Getz (2005: 123) continues “Sustainable events are those which maximize benefits in each of these categories while minimizing negative impacts; sustainable events are those which can endure indefinitely without consuming or spoiling the resources upon which they depend, including the vital resources base of community goodwill and support”. Negative impacts on sustainable events would be rude behaviour by the attendees and non-environmental friendly sources like non-recyclable cups, plates anything that the attendees may need, this can then lead into the community in which the vent is held to fight back and say they do not wish the event to be held in their community as it is no longer sustainable. To prevent the negative impacts events are recycling everything at the events, and also making sure that rubbish is dealt with according along with crowd management so that they behaviour of the attendees does not get out of hand.
Sustainable events are important to the events industry as it creates relationships with communities that last years, which means that once one event manager passes on the events to the next, they are able to continue that good relationship with the same community, because without sustainable events that are large and have had crowd management issues in the pasted such as behavioural issues and non-environmental friendly actions upon the community they are not guaranteed to be allowed to be held in the community of choice, for example if Glastonbury's community thought that the festival was no longer socially, culturally and environmentally sustainable then the event managers would have to stop holding the festival in Glastonbury and relocate which will also mean that the festival would have to change its name.
Having sustainable events around builds relationships between consumer and customer which is pasted down from event manager to event managers as long as all the negative impacts are minimized and the benefits maximized by the vent being held in a community then the relationship will continue.
References
Getz, D. (2005), Event Management and Event Tourism, New Your: Cognizant Communication
United Nations Commission on Environment and Development (UNCED) (1992) Our Common Future [online] Available at: <http://www.un-documents.net/ocf-02.htm> [Accessed 1st February 2014]